How do you sell outdoor classes?

:confused:Hi All,
I teach outside in a wooded area at my mom’s house.
It is a nice training environment, but when I try to tell prospective new students I can’t figure out how to make it sound good.

Because people expect your school to be in a strip mall or something like that, so when I tell where it is I have to explain that it is on a small lonely street.

So thismethod is not working well for me.

I was hoping some fast talkers here might have some advice on how to spin the backyard kung fu school.

This is my class ad:

http://www.plumflowermantisboxing.com/under%20the%20tree.htm

Kevin

you train even in the rain and whatnot?

For $80/month, I would expect a good facility with mats, heavy bags, pads, and gear.

Yeah, $80/month is a bit much without training facilities. Most people aren’t going to know Shi Zheng Zhong and praying mantis kungfu from Joe Schmoe’s 9th degree fake @ss Karote blackbelt master teaching in the local strip mall. All they’re going to know is his place is a lot more professional looking than some guy teaching in the woods :wink: Might be hard to pull off other than the occasional nature loving hippy type or someone who knows enough to actually seek you out from the Shi Zheng Zhong connection. I’d say lower your prices.

they’re right, Shibo.

Find a nice gym and work a good deal. I’m in the process of negotiating with a gym now. So far we’ve agreed on a 70/30 split and are working on class times now. I’ll probably be closing down the retail spot and moving by Jan 1.

It’s a nice spot, the same gym I was in 6 years ago but under new owners, recentyly remodeled with a 4000 s.f. group training floor.

Plus, he’s actually eager to get some sort of fighting program going so I’m going to hopefully broaden the san shou program…and with more money in my pocket, I’ll hopefully get up to Coach Ross’s the next time.

Your best bet is to go to the local school system and see if you can use one of their gyms. When I was young, we had a good Shorin-Ryu instructor teaching kids and adults after hours in the elementary school gym. He was able to use it for cheap (or free–not sure) anyway, that’s how he built up his student base, then he rented his own facility.

IMHO- I don’t think a fitness/weightlifting gym will touch you unless you’re doing BJJ, Judo, or MMA. San Da has a decent shot 'cuz of the popularity of Thai Boxing- but most weightlifting/contemporary gym facilities don’t like traditional styles.

It might just be my skewed form of perception, but I think he wants to keep his class outdoors.

Maybe I mis understand. His website says;

“Classes taught the traditional way in front of nature under the trees!”

This may be part of his tradition as passed down from his teacher.

geeze , i wish i was in your area, outdoor class is perfect for me, did someone say fresh air

What does $80 entail as far as training?

How much time do you train the students? Days a week/hours.

What type of equipment do you employ? Bags/pads/weights/weapons

What happens during the winter months and rainy times?

I personally think you have something to offer people, but are just looking for the right way to market yourself.

Having a website is a great start. Get some cards made up, so when you are out there you have a connection to give people that will lead them to your site.

Videos are great. they let people actually see what they can expect to deal with in training.

Maybe get a small portion of each aspect of your training onto your site via video. Let action do a large portion of the talking for you.

You may need to adjust your tuition, depending. However that is entirely up to you.

He’s in Tampa, I don’t think winter training is a problem.

I used to Charge $4.00 per class for out door lessons.

Now I don’t even charge for lessons at all. Too many people have given me too much of the BEST Kung Fu for free, I just don’t feel right charging if I don’t have a rent to pay.

[QUOTE=Ben Gash;826654]He’s in Tampa, I don’t think winter training is a problem.[/QUOTE]

Good point. How about rain?

Well- a good way to attract students is with a live demo. Find a venue- ribbon cutting, festival, mall health fair, doesn’t matter- just somewhere where there’s a large potential audience, and do a demo. Do the big stuff- the flashy- wow I wish I could do that stuff- keep it short- keep it explosive- make them want more… then pass out flyers on how they can learn.

Also- try to get the local newspaper interested in you. Contact them- let them know your history and get them to do an article on you. It’s a great way to get free publicity.

[QUOTE=MightyB;826634]
IMHO- I don’t think a fitness/weightlifting gym will touch you unless you’re doing BJJ, Judo, or MMA. San Da has a decent shot 'cuz of the popularity of Thai Boxing- but most weightlifting/contemporary gym facilities don’t like traditional styles.

-[/QUOTE]

i think this is basically correct. when I started talking with the owner where I’m hopefully moving to, he kept saying ‘boxing’ so I started saying ‘chinese kickboxing’ and sent him some links and will be dropping a dvd of our fights in cleveland last spring.

Commit to Charities. Do charitable things with your group. It is a very quick way to grow your base and you will do something good for those who need to have something good done for them. :slight_smile:

Thank you for all the sudden replies.

I will try to respond to most of the questions.

Equipment:
I know that it is good, but most of my teachers, especially my main one did not rely on it or even use it.

There is the tree and a small throwing bag for hitting and grabbing.
A small tombstone with a handle for throwing, 15 and 50 ibs roughly speaking.

Dirt and grass for falling.
This is how I learned and I don’t change it too much.

Rain:
There is a shelter to protect from the rain. So far this hasn’t been a problem here.
In Taiwan I told the students to wear a raincoat. I think that was a good way to train in a raincoat, especially there since getting into a fight in a raincoat is more likey.

Cold:
Not much of a problem in Tampa. But in cold training we jus wear mittens and hats and everything else you would wear when you go funning in the cold.

To me, the elements remind us of where these arts came from and where they were used.

Bugs:
Surprised no one mentioned this one. This is the most seroius problem for people to be constantly attacked by mosquitos and other biting insects.
Just one more reminder of where humanity grew up.

I am not one to talk about how tings should be done…I only have two regular students.

Gym:
I’m probably going to come off like a granola munching hippie on this opinion, but I don’t like the gym.
Too much chrome and glitter. Carpet and A/C and what not.

Oso, I think your positioning yourself as Chinese Kick Boxing was a wise move for getting in there.

[I]Lucas said,

"It might just be my skewed form of perception, but I think he wants to keep his class outdoors.

Maybe I mis understand. His website says;

“Classes taught the traditional way in front of nature under the trees!”

This may be part of his tradition as passed down from his teacher. "[/I]

Yes, this is true to an extant. I really don’t have much of a choice now.

If I get a place it will be a little bit far from my home where the rent is under 1000$ a month.

Right now it is about 18 hours a month. So if you make it to each class it is less than 10$ a class.
Since the class is so small there is a lot of hands on instruction.

Demo:
I would like to do these, but I have just started teaching and students are not near demo abilty yet.

Cards:
I have cards made up which I pass out when I get the chance. I am not very talented at getting people to come in for their free class with the card though.

In fact, when I have to use my mouth to talk to people about why they should join I think it always backfires since it has never worked.

Just about every student I ever taught came from hearing through others or from seeing the class in action.

Thanks for all the comments.

Kevin

Sounds like your running a club, which is a good thing. If you like the training methods you did when coming up then there is no reason to change.

In time you’ll develop decent students that can be used for public demonstrations. Quality over quantity. Still that $80 is kind of steep, especially since you don’t have a following.

But if your in it for th $$$ to make a living, then there is alot of things you’ll have to change - the biggest one is Indoor Training Facility.

[QUOTE=Tainan Mantis;826698]

Right now it is about 18 hours a month. So if you make it to each class it is less than 10$ a class.
Since the class is so small there is a lot of hands on instruction.

Kevin[/QUOTE]

Either you’re charging for group tuition or you’re charging for private tuition, you can’t have it both ways. $10 per session is a lot when you’ve not actually got a hall or a rent to pay.

For got to add:

$10 for a private session is more than reasonable. Privates today tend to run $40-$100 an hour.

I’d recommend targeting individuals who are already martial artists and would value your instruction or possible advertise to thos individuals who enjoy the outdoors or possibly link up with another outdoor group, etc.