Opened on Chinese Valentine’s Day
I really hope I get to see this on the big screen in 3D
Thu, 07 August 2014 00:31 AM (HKT)
Lunar Kingdom bewitches China box office
By Kevin Ma

Tue, 05 August 2014, 09:30 AM (HKT)
Box Office News
After a three-month delay, The White Haired Witch of Lunar Kingdom ruled the Chinese Valentine’s Day weekend box office in China.
Accounting for approximately 31.2% of all screenings nationwide, the 3-D period fantasy made RMB218 million (US$35.3 million) in its first four days. Almost half that number, RMB100 million (US$16.2 million), came from 2.50 million admissions during the Qixi Festival (a.k.a. Chinese Valentine’s Day) on Saturday.
The Bona Film Group Co Ltd release, based on the LIANG Yusheng wuxia novel that Ronny YU adapted as The Bride With White Hair (1993) — gave Hong Kong director Jacob CHEUNG the biggest opening weekend of his career. Eight years ago, Battle of Wits (2006) took RMB21.0 million (US$3.40 million) in its first four days for a final gross of RMB67.0 million (US$10.8 million).
Three years ago, Wilson YIP 's remake A Chinese Ghost Story (2011) — also based on a fantasy classic — made RMB72.5 million (US$11.7 million) in its first six days in cinemas. It made RMB144 million (US$23.2 million) during its theatrical run.
Total box office revenue for this year’s Chinese Valentine’s Day was RMB235 million (US$38.0 million), representing a year-on-year increase of 64.8% from last year’s RMB140 million (US$22.7 million). However, the festival fell on a Tuesday last year, as opposed to this year’s Saturday.
One year ago, Pacific Rim topped the box office with RMB35.1 million (US$5.68 million), followed by Tiny Times 1 with RMB34.3 million (US$5.55 million), Eva JIN 's One Night Surprise with RMB29.2 million (US$4.72 million) and The Palace with RMB22.8 million (US$3.69 million).
HAN Han 's The Continent dropped to second place over the weekend with a week-on-week drop of approximately 29.3%. Between Friday and Sunday, the road trip drama made RMB155 million (US$25.1 million) for a 11-day gross of RMB507 million (US$82.1 million). The Continent has now made more money than any entry in GUO Jingming 's Tiny Times series.
Hong Kong director Barbara WONG had another career best this weekend with Girls , which opened third-placed. The romantic drama, which opened on Wednesday afternoon, made RMB104million (US$16.8 million) in its first five days in cinemas, including RMB69.7 million (US$11.3 million) between Friday and Sunday.
Last August, Wong’s tearjerker The Stolen Years made RMB65.7 million (US$10.6 million) in its first four days in cinemas for a final gross of RMB149 million (US$24.1 million).
Brick Mansions, the Hollywood remake of French film District B13, opened in fourth place. The flat-fee basis American import made RMB47.0 million (US$7.61 million) in its first three days in cinemas.
3-D domestic animated fantasy Dragon Nest: Warriors’ Dawn , based on a popular online game, opened in fifth place with RMB34.7 million (US$5.61 million) in its first four days on release. An executive of the game’s company recently said that the company is aiming to release a sequel in late 2015.
In Hong Kong, Marvel’s Guardians of the Galaxy was the top film over the weekend. The first Marvel character origin film since Captain America: The First Avenger (2011), the space adventure made HK$10.1 million (US$1.30 million) from 43 locations in its first four days.
Three years ago, The First Avenger made HK$9.50 million (US$1.22 million) in its first four days. It made HK$20.0 million (US$2.58 million) during its theatrical run.
The top local film was Media Asia Group Holdings Ltd 's Break Up 100 . Opening on Friday (in a day-and-date with the Mainland China release), the romantic comedy made HK$2.7 million (US$349,000) in its first three days, including three days of early previews. Directed by Lawrence CHENG , it stars Ekin CHENG and Chrissie CHAU as an on-again off-again couple who opens a café together.
20th Century Fox’s The Fault in Our Stars opened in fourth place, making HK$2.47 million (US$319,000) in its first four days. Including numbers from early previews, the teen romance drama has made HK$2.57 million (US$332,000).
Doraemon: New Nobita’s Great Demon - Peko and the Exploration Party of Five opened in sixth place. From 26 locations, the animated adventure made HK$2.19 million (US$283,000) in its first four days in cinemas. Last year, Doraemon the Movie: Nobita’s Secret Gadget Museum - Museum Adventure opened with HK$1.48 million (US$190,000) from 39 screens for a total gross of HK$4.2 million (US$543,000).
From just 18 locations, The White-Haired Witch of Lunar Kingdom – released only in 2-D in Hong Kong – made HK$236,000 (US$30,500) in its first four days in cinemas.
Last week’s top film Dawn of the Planet of the Apes dropped to second place with HK$2.81 million (US$363,000) between Thursday and Sunday. It has made HK$34.6 million (US4.47 million) after three weekends.
Step Up: All In dropped to fifth place in its second weekend with HK$2.38 million (US$307,000) between Thursday and Sunday. The Golden Scene Co Ltd release has made HK$10.5 million (US$1.36 million) after 11 days.
In Taiwan, Step Up: All In was the top film over the weekend. The dance film made NT$23.5 million (US$23.5 million) from 75,100 admissions in 20 Taipei locations in its first three days. Local media reported that it made approximately NT$68 million (US$2.27 million) nationwide.
Two years ago, Step Up Revolution (2012) opened with NT$20.2 million (US$680,000) for a total gross of NT$82.5 million (US$2.75 million) in the capital.
Marvel’s Guardians of the Galaxy opened in second place. From 22 locations in Taipei, the sci-fi film made NT$17.8 million (US$594,000) in its first four days. The space adventure performed lower than Marvel’s sequels in the past three years.
Opening in third place, Barbara Wong’s Girls was the top Chinese-language film, making NT$5.58 million (US$186,000) from 23,500 admissions in 16 Taipei cinemas in its first three days. The romantic drama opens in Hong Kong this Thursday.
Last September, Wong’s The Stolen Years opened with NT$4.34 million (US$145,000) from 18,500 admissions in Taipei. It made a total of NT$34.6 million (US$1.15 million) in the capital.
Opening in just two cinemas in Taipei, Japanese time-traveling drama A Bolt from the Blue made NT$128,000 (US$4,270) from 586 admissions in its first three days.