New Lululemon thread
I just copy&pasted some of the Lululemon posts from our Athleisure thread because Lululemon really deserves its own thread. It’s the heart of athleisure.
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BLACKPINK’s Jisoo is the New Face of Alo Yoga
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Alo Yoga
By ETonline Staff
Published: 7:10 PM PST, January 17, 2024
Jisoo is the newest ambassador for Alo Yoga, starring in the brand’s new Spring 2024 collection campaign.
BLACKPINK‘s Jisoo is the new face of Alo Yoga, fronting the brand’s Spring 2024 collection. Unveiled on January 17, Alo’s line for the upcoming spring season features a range of items in the brand’s new spring color drops. For the campaign, Jisoo sports a mix of Alo Yoga’s core styles and yet-to-be released spring pieces.
“This partnership with Alo felt like the perfect match because my health and wellness have always been a priority for me. I love to move whenever I have the time, especially with Yoga and Pilates,” says the K-pop star in a press release.
Shop the Alo x Jisoo Spring 2024 Collection
The new Spring 2024 collection ranges from $24 to $348, and includes styles that can be worn as fashionable winter running gear, cozy loungewear, and ultra-stylish everyday outfits. From the quintessential Airlift High Waist leggings in a new mulberry color to a snow-ready puffer jacket and even a puffer mini skirt, both the campaign and collection put an emphasis on comfort.
Jisoo has often been seen sporting the Los Angeles athletic brand’s clothes, so this partnership may not surprise BLINKS. The singer and actor will be the face for the brand’s entire spring 2024 collection, which plans to have a series of drops throughout the year. Styles are already selling out fast, so we recommend hurrying to snag these trendy pieces for yourself.
Beyond Yoga
Former CEO of Athleta to lead Levi’s Beyond Yoga as co-founder exits
Marianne Wilson
Editor-in-Chief
1/19/2024
Beyond Yoga operates six stores, with its newest (above) in Chicago.
A Gap Inc. veteran has been tapped to lead a growing athletic and lifesyle apparel brand.
Beyond Yoga has named Nancy Green, former president and chief executive of Athleta, as CEO effective Feb. 1. She will succeed co-founder Michelle Wahler, who is stepping down from the role.
Beyond Yoga said that Green will lead the company as it looks to scale “its continued growth and expansion” within the Levi Strauss & Co. brand portfolio. The denim giant acquired Beyond Yoga in 2021 as part of its strategy to tap into the lucrative activewear market and diversify its portfolio. The brand contributed nearly $100 million to Levi’s net fiscal year 2022 revenue.
In addition to Wahler, COO and CFO Jesse Adams, who has been with the company for more than a decade and was instrumental in its success, also will be stepping down, the company said.
Established in 2005 as a premium, wholesale-focused brand promoting body positivity, Beyond Yoga is female-founded, female-run and nearly 90% female-led. The brand opened its first physical store in 2022, in Santa Monica, Calif., and has since expanded to five other locations, with its newest in the Fulton Market district of Chicago.
"We set out to develop a brand that honors real women’s bodies, and I am incredibly proud of what we’ve accomplished with Beyond Yoga,” said Wahler. “I always believed that Beyond Yoga could be a $1 billion brand, and with Nancy’s experience, I look forward to seeing how she takes our vision into the future.”
In a statement, Levi’s president and CEO Chip Bergh said that, under Wahler’s leadership, Beyond Yoga has grown from an idea to a nearly $100 million omnichannel retailer.
“I want to thank Michelle for her leadership and for integrating Beyond Yoga into the LS&Co. portfolio,” he added.
Incoming Beyond Yoga CEO Green served as president and CEO of Athleta from 2013 to 2019. During her tenure, the company’s revenues grew from $250 million to nearly $1 billion, with operating margin significantly growing and its store network expanding from 39 to 175 stores.
From 2019 to 2022, Green was president and CEO of Old Navy, where she oversaw the brand’s growth from $8 to $9 billion, with significant growth in activewear. She also held several other executive positions within Gap over the course of her career, along with a four-year stint at Pottery Barn.
Green has served on boards that include Marine Layer, Allbirds and the National Retail Federation, and is on the advisory board of Lily AI. She is a senior advisor at the Center for Equity, Gender and Leadership at UC Berkeley’s Haas School of Business.
“We have arrived at a natural inflection point for this incredible brand, and as we pursue the next stage of growth, we believe Nancy has the experience to fully unlock the potential of Beyond Yoga by leveraging her impressive retail expertise and LS&Co.'s extensive global resources and capabilities,” said Michelle Gass, Levi’s president and incoming CEO.
Beyond Yoga is poised for further expansion through increased direct-to-consumer channels, including brick-and-mortar, category growth and an enhanced wholesale footprint. The brand will continue to operate as a standalone division within Levi, maintaining its core ethos while leveraging the company’s resources to expand its reach and impact.
“As a purpose-driven leader, I’m inspired by the fact that Beyond Yoga stands for more than just comfort and performance; the brand has created an inclusive, body-positive community that celebrates diversity and giving back,” said Green. I’m committed to staying true to these values as we continue to build this community and scale this brand for its next chapter of growth.”
white women aesthetic
Young women in China abandon traditional beauty standards to ‘imitate’ Western habits like wearing yoga pants, eating ‘white people’s food’
Growing numbers of young mainland women seek more relaxed lifestyle
Online observers say copying Western ways is not always possible in China
Yating Yang
in Beijing
Published: 2:00pm, 9 Feb, 2024
Increasing numbers of young women in China have latched onto a growing trend which has been dubbed “white women aesthetic” on mainland social media, in which they mimic Western lifestyle choices. Photo: SCMP composite/Shutterstock
Young women in China are abandoning traditional beauty standards and mimicking Western lifestyle choices by eating healthy “white people’s food” and copying their clothing choices.
Females across the country are shunning patriarchal norms as China witnesses the rise of a new trend which has been dubbed “white women aesthetic.”
It reflects a growing desire to embrace a more relaxed lifestyle and a desire to attain middle-class status, according to a report by Huxiu.com.
The phrase “white women aesthetic” recently emerged as a buzzword on the Xiaohongshu social media platform, accompanied by the slogan – “Question white women, understand white women, become white women” which is gaining currency online.
The lifestyle switch is characterised by Lululemon yoga pants, Stanley thermos and “white people’s food” which is considered to be healthy.
Yoga pants and yoghurt have emerged as a central component of the new lifestyle phenomenon. Photo: QQ.com
Women are being drawn to a range of products, from tank tops and yoga pants to backpacks and thermos, indicating a shift towards a more relaxed and comfortable way of life.
Central to the food component of the trend is the yoghurt bowl.
This involves filtering Greek yoghurt overnight to create a dry and thick yoghurt cube, then combining it with nuts, cereals and low-sugar fruits like blueberries, creating a dish rich in protein, carbohydrates, vitamins and fats.
The “white women aesthetic” first gained popularity on Western social media.
Influencers in the US frequently share their daily routines on TikTok, showcasing their lives in tidy, luminous houses where they often start their day drinking water from a Stanley thermos, dress in popular influencer-branded outfits, make lattes on pricey kitchen countertops and prepare bowls of yoghurt and oatmeal.
Fitness blogger Da Mengli was among the first influencers in China to popularise yoghurt bowls on Douyin, inspiring others like Juanzi to follow suit.
Da Mengli often wears tank tops to show off her muscles in her home, which has under-floor heating, while Juanzi’s similar style tops expose non-toned shoulders and her cold, unheated home in southern China.
While in Da Mengli’s videos she is seen standing up while eating in a Western-style marble kitchen, Juanzi can be seen in plastic slippers while doing the same.
However, one online observer pointed out some problems with the new aesthetic.
However, some online observers say different living conditions and dietary habits in China can make adapting to the “white women aesthetic” difficult. Photo: Shutterstock
“In a shared apartment, it’s impossible to replicate the feel of a suburban villa. A worker with a monthly salary of 8,000 yuan (US$1,120) can’t wake up at 6am for skincare and exercise.
“This is especially the case when they need to catch the early subway. Also, eating oatmeal yoghurt bowls every meal would upset a Chinese stomach.”
A third person said: “So many people don’t really know what lifestyle they truly enjoy, they just follow trends blindly.”
Irina Shayk
Irina Shayk Put an Unexpected Athleisure Twist on the Naked Dress Trend
Sheer and sexy meets comfy cozy.
By Tessa Petak Published on November 4, 2024 @ 01:48PM
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PHOTO: GETTY IMAGES
When you think of Hollywood’s beloved naked-dress trend, athleisure isn’t the first thing that comes to mind. But, leave it to Irina Shayk to make the most confusing and unexpected outfit combo ever actually work.
On Sunday, the model attended an event for D’Alba Piedmont in Milan, Italy, in a sheer bedazzled with draped rhinestone beading, a halter neckline, and mesh underlay. But, the barely there frock wasn’t even the most head-turning part about the outfit. It was the slouchy black sweatshirt that Shayk layered on top and wore slightly off one of her shoulders. Her mini black purse matched the hoodie, and she accessorized the look with silver chunky ear cuffs and lace-up beige heels.
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For glam, Shayk matched her eyeshadow to the burnt rust backdrop on the red carpet, added a glossy mauve lip, and styled her dark brown hair in a slightly off-centered part and gentle waves.
Before jetting off to Italy, Shayk celebrated Halloween with ex Bradley Cooper and their 7-year-old daughter Lea De Seine. For the trick-or-treat festivities, Shayk channeled Angelina Jolie by transforming into her character Lara Croft from Tomb Raider wearing a black bodysuit with hot pants and a giant belt with a gold buckle. She finished off the costume with garters that held onto her fake weapons, chunky black boots, leather fingerless gloves, and a super long braid.
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Shayk gave fans a closer look at her Halloween happenings in an Instagram roundup, which featured a video of her posing while someone off to the side held a wind blower for dramatic effect. She also shared a selfie with Cooper, who wore a furry animal costume, and a family photo that showed their daughter dressed up as a witch, complete with a black wig and green face paint, though a black heart emoji covered the little one’s face.
“Right off the plane to Raid those Tombs… Lara Croft …,” she captioned the carousel.
I don’t quite get the atheleisure angle here but I don’t really care…
# Why the Adidas ‘Chinese New Year’ jacket has gone viral
Stephy Chung, CNN
Mon, February 16, 2026 at 4:41 PM PST
The jacket, worn here by Chinese fashion model He Cong, has been going viral on TikTok and other social media platforms. - Courtesy Adidas
Every Lunar New Year, brands release zodiac animal-themed merchandise and items in the lucky color red. This year, there’s one product that has cut through all the noise: the Adidas Chinese Track Top.
It wasn’t explicitly marketed for the festive season, but has been unofficially dubbed the “Chinese New Year” or “Tang” jacket on TikTok and Instagram, where it’s been going viral over the past few months after the latest version debuted at Shanghai Fashion Week.
Initially only sold in China, and then a handful of Asian markets before becoming available in Europe in February, they have since become a holy grail among Gen Z — and emblematic of young people’s growing embrace of all things China.
The jacket’s nickname notes its resemblance to the Tang suit, a historic garment tracing back to China’s Qing dynasty, with an earlier iteration, the “ma gua,” worn by horse riders from the mid 17th century. They share some key design details: ornamental, knotted toggles, known as frog buttons or “pankou,” and a standing Mandarin collar.
One video titled “POV: your dad just came back from China,” which shows a man handing the tops out to family members from a suitcase, has been watched over 2.6 million times; another of a young woman walking the streets in a dark gray version has raked in over 1 million views across TikTok and Instagram. “Flew to China for this viral jacket. Soo worth it,” reads the accompanying caption.
CNN called Adidas stores in several major Chinese cities to find the jackets were either completely sold out or only available in certain colors. Online resellers like StockX now carry them for as much as $400.
It’s not the first time the German sportswear giant has riffed on Chinese aesthetics, and the success of their latest jackets isn’t just due to the classic formula of hype and scarcity. They’ve have dropped at a fascinating intersection of identity, internet culture and even geopolitics.
A model wears the Adidas Chinese Track Top at Shanghai Fashion Week on October 16, 2025. - Courtesy Adidas
In recent years, young people in China have championed the “xinzhongshi,” or “new Chinese style,” trend, which contemporizes traditional design and reflects wearers’ rising confidence in their national and cultural identity. The term has been used as a marketing tool on the country’s lucrative e-commerce platforms and has played out on its streets, where modern takes on centuries-old garments like the “mamianqun,” or horse-face skirt, have become an increasingly common sight. Chinese fashion designers like Samuel Gui Yang have meanwhile been subtly weaving “Chineseness” into their designs for over a decade, often to exquisite effect.
The Adidas jacket arrives “during the continuing rise of the New Chinese Style, and many longstanding questions and answers about how to express modern Chinese identity in fashion,” said Sarah Cheang, a design historian at the UK’s Royal College of Art. Cheang added that the design offers a refreshing alternative to “stereotypical dragon motifs,” with its resemblance to Tang suits helping to “move the associations away from aggression and Chinese mythology, and slightly more towards Chinese traditions of contemplation, scholarship and more internal balance practices such as tai chi.”
Adidas says the jacket was created by its Shanghai-based design team targeting Chinese consumers as part of a wider strategy to design in — and for — the country’s domestic market. The company has also worked on Chinese New Year collaborations with homegrown designers, such as Gui Yang, and celebrities like the Canada-born Hong Kong actor and singer Edison Chen. (Sales figures suggest its localization efforts are paying off: Adidas reported a 10% increase in China revenues in 2024, a significant turnaround from a 36% drop in sales in the country in 2022).
Adidas’ “Power of Three” runway at Shanghai Fashion Week. According to Adidas, the company has worked to become “a global brand with a local mindset” over the past three years. - Courtesy Adidas
But regardless of who the jacket was intended for, its quintessentially Chinese aesthetic has resonated globally. The buzz has coincided with the viral meme “You met me at a very Chinese time in my life,” part of a wider “Chinesemaxxing” trend that sees Gen Z posting their appreciation for aspects of Chinese culture, food, wellness and technology. The phenomenon appears to reflect disillusionment with the perceived instability and decline of the US as a superpower at a time when China’s standing in the world, and subsequent soft power, grows.
“It’s hitting at the right moment with this ‘becoming Chinese’ trend in the West and this overall shift towards a positive image of China and Chinese culture,” said Bohan Qiu, founder of Shanghai-based creative, PR and brand consultancy agency Boh Project. The jackets are “the perfect armor, or piece of fashion, to tie this trend together.”
Other looks on the runway incorporated Chinese design elements onto peplum jackets and cardigans. - Courtesy Adidas
Social media users have also been poking fun at how popular the jackets are among the Asian diaspora. In a humorous TikTok video, Toronto-based content creator Chris Zou says he bought three and recounts — while wearing his burgundy one — the moment when he visited China and realized that “all the people who are buying and wearing these jackets out here in public, are not even Chinese — they’re like Singaporeans, Malaysians, Americans, Australians.”
“Does wearing this jacket make me look like a foreigner?” he recalled asking locals, to which they replied: “Um, you kinda just look like an overseas Chinese who is desperately trying to reconnect with their roots.”
Elsewhere, in a skit widely shared on Instagram and viewed over 400,000 times, Sam Li and Quentin Nguyen-Duy play two young Asian Americans heading to Asia to “reconnect with their roots.” The duo — who had to borrow jackets from friends, since they were sold out in every Adidas store they visited in Taipei, Taiwan, where they were filming — are seen smoking cigarettes while squatting and saying “Ni-howdy” to passersby as they bumble through the city attempting to tap into local culture.
Nguyen-Duy told CNN the jacket was an essential prop, as “it’s the best visual representation…of Asian Americans trying to become more Asian, as the years go on, in kind of a performative way.”
“For me, it was seeing my (Asian) friends who grew up in America, whether it’s San Mateo or San Francisco, the Bay Area or upstate New York… doing the unboxing and saying, in a Californian accent, ‘Hey guys, check out this new, viral, Mandarin-style jacket,” laughed Li, who is Chinese American. “I thought it was this interesting dichotomy of someone who is in a lot of ways, very American, experiencing Asian culture but through Adidas.”
Fun aside, Nguyen-Duy believes international interest emerged because “an incredibly recognizable brand” has “taken Chinese design and blended it in a very mainstream and accessible way.”
Qiu echoed the sentiment, calling the jacket “a door-opening item that will lead more people to want to discover Chinese style.” He added that some designers in China have already moved beyond incorporating traditional Chinese design to what he called the “next phase” — a deeper approach to making clothes grounded not just in Chinese heritage but also philosophy.
“Pankou” fastenings are only “cracking the surface.”
“There’s an infinite amount of references one can take from Chinese design and dressing, because it has such a long history. All the dynasties have different design elements and techniques and way of clothes-making.”
